Having a properly optimized website and Search Engine Optimization is a must in this age where online is everything and how you fall in place ranking coverts to dollars and cents. You need to make sure you have every piece you have online working the best strategy and implementations in line with proper SEO guidelines.
SEO comes in two main areas of execution: On Page and Off Page, or On Site and Off Site. On-page SEO factors are things you can do to make your website more attractive to Search Engines.
Here are a few important On-Page SEO factors to follow:
The most important on-page factor for SEO is content. The content must be high-quality with substance, leaving the reader wanting for more. Search engines are designed to work for the user, not the business. For a webpage to be indexable for a given keyword, it must have content that fulfills the user’s search query.
Keep your webpage current. Mix text with images that relate to the title. Create a news page with on-going changes, updates. The page should discuss what people are looking for when they search your site. Write content that is interesting and helpful for the user.
2. Insert your keyword into the first 50 words
When indexing your site most search engines focus on the first part of your page. For this reason, it is very important that you include your main keyword phrase into the first 50 words of your blog.
3. Word your ‘Title Tags’ carefully
Title Tags – it determines what text displays at the top of your browser screen when you view your website. Your title tag usually determines the title of your website when it appears in the search engine results. Use a lot of interesting keywords that will attract your audience.
These tags show the title of your web page. This text shows up as the clickable heading of your search engine listing and at the top of the browser window. It’s crucial that your title tags give the search engines a very clear message about the subject of your page, so they should contain the keywords that you want to optimize for.
4. Include your keywords in your internal links
The search engines use the words in your text link or anchor text as a factor in determining the nature of the page you are linking to; this means that they assume a link with the text “Dog training” is probably a link to a site about dog training.
You can leverage this concept to give your own pages a boost.
5. Use H1 tags and use them well
H1 tags are similar to newspaper headlines. They are the first things that the search engines look at when indexing your page and ideally, they will give a good indication of what your page is all about. If your H1 tags contain your keywords, then your page will be seen as more relevant.