3 Tips For Local SEO Success

Some of the best short and long term business growth will come from refining your SEO strategy periodically.  You will get rewards from paid promotions, advertising and marketing do have their rewards as we know.  These strategies need to be kept up which of course cost money.

A well-organized and successful local search engine strategy takes focus planning, systematic implementation and long term dedication.  If you perm the right methods of optimization by following procedures, you will see significant difference in your search engine rankings in a few weeks.

Research Keywords

This is a good one.  Assuming you’ve already established the niche for your small business.  By having this already worked out makes keyword hunting a bit easier since you already have an idea of who your main audience is.  You need to find out how many searches there are for these keywords and the competition you’re dealing with for the same words.  You can use free services to assist you with this step.  If you want further means, you can opt into paid services that will grant you access to even more word research options.

This keyword research is important because these words have to be all throughout your content for future optimization steps.

Choose an SEO Friendly Website Design

The type of code you decide to use, its organization and what it contains are important features of long-term SEO.  One rule is for optimization friendly design is you need to insure you build a site that is easy to read to the search engine indexing bots that crawl the web.

This means your site should not have too much flash especially for the demonstration of important content.  Quality content is the meat of what you want your viewers (customers) to focus on with your product.  Be careful not to use Flash as your site page navigation interface.

Once you’ve built your website, don’t forget to focus on the details on-page optimization.  These things include making sure that you have text-based HTML attributes to all videos, flash elements and images on your site.

Create Quality Content and Build Links

You’ve researched your niche keywords and created a great optimized website layout and you’ve got pages of SEO friendly URLs to fill.  This means you are now prepared for the most important part of long term, high quality SEO.  This is content.

By content, we mean quality content.  Update your site regularly with informative, useful and relevant to your target audience.  You need to create content that engages site visitors, making them likely to not only visit your website themselves but to share with others they know that have the same interests.

When this is applied consistently, it will bring you a reputation for expertise and trustworthiness that will attract the attention of not only more readers but also other sites with interests that are related to your own.  Your site visitors may share your page(s) through their social media accounts while other site owners will link to your content on their own from their own high quality sites.

These two trends are your best sources for organic link building, making you look popular in the eyes if Google, Bing, Yahoo, etc.

Being focused on your company’s SEO strategic planning is an integral aspect of growing your small business.  By putting in the necessary and required time and energy into improving your SEO, will promote better growth opportunities and will insure your site and business is successful.

In the next few weeks we will see the release of at least 10 new tablets from different manufacturers, including the new Kindle Fire HD, Samsung Note and a smaller version of the Apple iPad. Many more new Smartphones are being introduced as well, including the 5.5 inch Samsung Note 2, and the iPhone five.

It’s becoming more apparent that web viewing is going to be mobile versus stationary, or at least restricted. We are becoming less reliant on the plugged-in web, or even wireless routers. With 4G LTE in many of the offerings how and where review the Internet isn’t changing, it’s already changed.

This means what we view is also changing. Flash, in lieu of HTML 5, is pretty much being phased out. Now more optimized scripting languages and technology delivery is becoming the norm. From a website design standpoint the key is making sure your websites can be viewed across not only different browsers, but now different devices.

We need to make sure as web designers, we’re developing websites that deliver a full rich experience to the viewer. We have to make sure that the experience is the same whether it’s on a 24 inch monitor or 4 inch phone screen. Sure it’s hard to have exactly the same experience visually, the content is always king and content delivery is most important to the user experience.

How do we best achieve this?

One big way is making sure were developing websites with responsive designs. Scalable down to a mobile device, but still delivering the information we need to deliver. Menu structure layout, logo placement, forms, sliders are all important devices to communicating our message and capturing leads and conversions.

As Internet Marketing professionals we need to remember implementing SEO on-site is important but should be intrusive to the overall experience. During the Olympics over 67% of the search traffic on the Olympics came from mobile devices. This means importance should be focused on developing not only a good site that is optimized and viewable on a screen but also tablet, phone or other mobile device. Focus should definitely be on user experience.

Is it harder to develop good optimized content on sites developed more towards mobility? Some of the thinking is that, if you’re viewing a smaller device, you won’t be reading what’s there. A factor towards that thinking is the development of stripped-down mobile websites. Now we tend to focus more on responsive designs over mobile sites to deliver the same experience across platforms. If this is the case then content is still relevant.

With ever increasing displays such as the retina display on the iPad, it’s making it easier to read content than ever before. So now, losing content because of the form delivery is becoming less of an issue. We can still deliver proper Internet Marketing, deliver robust content, and visually appealing designs than ever before. The experience on the website is now more interactive, more fun and potentially more available than it ever has been.

Again the future of the web is here, not coming and is mobile, it is smaller and it is more friendly to a user. This means the potential to use more, view more, read more and convert more. It is more important to businesses with old, and yes antiquated, websites to update sooner rather than later.

While the budgeting for website redesign may not seem important, when you are competitor is getting more people to patronize his business or service based off the fact they looked up their website on their phone while in the car, at the park, at the mall – and their site came up right away, delivered information they needed, and allow them to contact them easily, maybe it’s time to stop losing customers and accept the future of the web.

Internet Marketing, or Online Marketing, is one of the newer forms of marketing a business can undertake to promote and grow sales and revenue. When a business markets online effectively, they can play on a bigger field than is typically allowed in the traditional “brick and mortar” setting.

In order for many businesses to succeed, it’s become a necessity to involve some piece of online/internet marketing into your general marketing practices. The days of just relying on Yellow Pages or Yellow Book are a thing of the past. In a society of mobility, where access to devices and information is almost instantaneous, your business needs more.

One of the simplest models to enter Internet Marketing is having an effective website. Having a website give you a leg up and a direct connection to whatever information, products and services you wish your customer to know. As stated in previous blogs, just having a business doesn’t guarantee you’ll get customers, and a large majority of small to medium sized business do not have websites.

Moving beyond a website, you need to establish yourself apart from your competition. Are you blogging? Do you utilize Social Media? How about SEO?

Search Engine Optimization is important to establish who your target and what your target market are. Do you do your business local, regional or national? Is your marketing and optimization effectively reflecting that?

Brand establishment is important and combining the methods above to form a cohesive online marketing strategy is not a maybe, it’s now become something you need to do. How you present yourself online is important, but where you take it above and beyond there is the difference between getting lost and growing your business.

The key is to find the right blend of effective strategy and trial and error. In some ways websites under perform social media for certain businesses and others never even use social as a part of their marketing. Videos convert, but maybe your product doesn’t work for video on your site.

Ultimately, it’s going to be up to you to place the best strategies or have your online marketing company set up the right campaigns in place for success. The Impact of Internet Marketing is being felt and will continue to grow and broaden in the years to come as more methods change and are included.

A web site is the online face of your business and great web design is important. Without one, you may not be making the impression you desire. If you have a web site and have had one for years, you may be making an even worse impression than your realized.

Even though the  average small business may have a web site, and the statistics show more don’t than do, you may not being doing your business justice. Sure, you have a web site, but what you threw together 5 years ago, or let a friend do, or did on the cheap, could be losing your more business than you may even realize.

It’s always good to review your website on a regular basis. If you update products and services, or pricing, you should reflect that on your web site. Descriptions of products may change, and how you wish to deliver that information also has impact. While every month is a good basic starting point to review your web site, many business owners tend to “let it and forget it” and only remember it’s there when something goes wrong, or the domain name needs renewal.

Though there are many reasons to revisit your sites look and feel, here are 3 tips to get you on the path towards having the best web presence possible.

1. Outdated look/technology

Sure, Flash was “flashy” and we’ve seen plenty of web sites for restaurants and photographers built entirely in Flash. The experience may have the cool factor but even with bandwidth not being an issue, users don’t really want to sit through the moving pictures and animations.

Plus, you need to remember that a Flash web site is like a self contained movie and even if you have pages and pages of info, chances are Google only sees it as one URL. Makes it hard for a returning visitor to just go to the page they need, say menu, or directions, etc.

Flash was fun, but now it’s best used to enhance, or not at all as other scripting technologies have replaced the need. Also, with HTML 5 beginning to pick up acceptance, do we even need Flash anymore?

Plus, with tableless designs, CSS, 960 grid systems, and much more – your site might make your company look old and outdated, even if your brick and mortar side isn’t that way. Might be time to revamp and put on a new face.

2. Not ranking? It’s probably your site!

Years ago, there wasn’t much focus on Search Engine Optimization. You usually had two distinct areas – web developers/designers, and SEO professionals. More recently, you are seeing the two become unison with the approach, but you still see a split in approach. Many times we see a site that cost thousands of dollars to design with no SEO built in, even rudimentary implementation. The response is usually “we do design, we don’t care about SEO.”

Well as a business owner, you better. How your site looks to Google determines how you get indexed, if your content is relevant, and if you can compete with your competition. Good practice is good practice and SEO is not something you might need, it’s something you needed already.

3. It’s not converting sales.

This kind of goes back to outdated technology and look, but there are a few more issues that bring up red flags you should be aware of.

Call to action items are huge in converting views into bucks. Where is your phone number? How large is it? Do you have Social Media, and are you letting your customers know where else to find you?

How about a form? Can people reach you via email? Do you display your location on your site and show a map and directions how to get there?

Stop apologizing for your web site. There are a lot of questions asked here and if you answered no to many or all of them, if your site is only one page and all the information is tossed into one long column, if the colors are out dated, you have no images, you need to redesign.

Sure it’s a lot of what if’s and what not’s but overall, you need to demand better from your web site and show your customers who you are and what your really about. A few simple tips help, but consulting a professional and getting the proper guidance and result will save you time and return greatly on your investment.

Don’t wait, the internet changes every second, and every new pair of eyes that see your site and potentially leave are dollars you’re losing.