In our ongoing efforts in refining our SEO Strategy periodically, achieving awards from advertising, marketing and paid promotions will pay off in the short and long terms.
As discussed in my previous article, a well-organized and successful local search engine strategy does take focus planning, systematic implementation and long term dedications. The long hours of work will pay off with higher search engine rankings in a short period of time.
Here are five tips:
Google Local Listings
Google has the most accurate local business database. They have combined this listing data with Google maps and Google plus profiles. Users can list their businesses after small business verification process. Google continues to improve its map navigation features in Local business listings.
Setup Google+ for your business and furnish it with interior shop images as these can be viewed when using the Street view, adding great value to new audiences, engaging videos and relevant topical posts that support your brand identify.
Submit to Local Directories and Create Local Search Profiles
It is important to complete local profiles of the three main search engines, Google, Bing, Yahoo. These local search profiles are featured prominently on a search engine results page for a local search. Basic listings are free but paid enhanced listings offer more options like pictures, logos, graphics and a more detailed description of your business. Include local directories like Yellow Pages and Local.com and for many businesses it makes sense to have a Yelp presence.
Establish a multi-network presence
Create a multi-network presence by building your businesses profiles on as many social networks as possible, Linkedin, Instagram, Tumblr, Flickr, Pinterest and Medium ensure your businesses address and contact details are filled out on Facebook and Twitter.
Think about your customers search habits
Where are they? Are they searching from home or are they using their mobile devices? If they are on the road, are they going to use speech recognition to search? If so, it may be wise to adopt a far more diverse, set of long-tailed search queries, as your keyword focus?
Look at it this way, if a customer finds you in the listings, will they be put off by a poorly designed mobile site? I hear over 50% of users say they would not recommend a business with a badly designed mobile website.
Search engine results are personalized and depend on factors including your search habits, your social media connections, and your location. Therefore, it is important for businesses to have a local search presence, especially if the business is one that only operates locally.